Mori is a Japanese fashion subculture that emerged in the late 2000s, characterized by a forest-like aesthetic. The style emphasizes a natural and organic look, featuring soft, muted colors and natural fabrics such as cotton and linen. The clothing is loose-fitting, layered, and comfortable, often including dresses, skirts, and blouses with floral and earthy patterns. Accessories such as scarves, hats, and boots are also commonly worn to complete the look. The Mori Girl subculture celebrates a simpler, slower lifestyle that embraces the beauty of nature and encourages individuals to reconnect with the environment.